BMM Testlabs’ Marzia Turrini on Why Compliance Builds Player Trust | Exclusive Interview with iGaming News Today
Marzia Turrini has spent 23 years in gaming, across both land-based and iGaming, including 14 years with BMM Testlabs.
In an exclusive interview with iGaming News Today, she made an argument that belongs as much to marketing as to compliance: the things operators treat as cost centres are the things players actually judge them on.
Compliance is a reputation asset
Turrini did not pretend compliance was enjoyable. “Compliance can sometimes feel like a necessary evil,” she told iGaming News Today, “but it is essential for the reputation and long-term success of the industry.”
What it buys, in her account, is a list any brand team would recognise. Strong compliance “helps fight illegal gambling, builds trust with players, and creates confidence with governments and regulators”.
She went further than defending it as a floor. “Well-regulated markets perform better,” she said, “because they create a safer and more sustainable environment for everyone involved.” That is compliance framed as a commercial advantage rather than a tax on doing business.
Why she calls it cyber defence, not cybersecurity
Turrini prefers different language for the other half of the trust equation. It is “what I prefer to call cyber defense”, she said, and she frames it around protecting systems, operations and player data rather than around ticking a compliance box.
Her view of where it now sits: it has “moved from being a nice-to-have function to a daily necessity”, particularly with regulations such as NIS2 in Europe.
She was realistic about what is achievable. “No system is completely safe,” she told iGaming News Today, which is why she argues businesses should invest in strong detection tools and fast response rather than assume prevention alone will hold.
What else Turrini covers in the exclusive interview
- The three leadership qualities she says matter most in gaming today
- Why she believes women in the industry need to actively support each other into leadership
- Where she sees AI improving product innovation, testing quality and operational efficiency
- Why she thinks the lack of global AI governance is a problem, and where regulation needs to come from
- What moving from land-based gaming into iGaming actually demanded of her
- Her outlook for the iGaming market through 2026, and the one thing that could slow it
The full exclusive interview with Marzia Turrini is published on iGaming News Today.
